Idea Stage
2 min read

Company Building for SME's in a nutshell

Published on
November 30, 2022
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  1. The advantages of company building for small to medium enterprises and how it can facilitate growth
  2. There are a few key things to consider when starting a company building project
  3. Define a clear vision and strategy for your company
  4. Summarize key takeaways for SME's looking to build their businesses

The advantages of company building for small to medium enterprises and how it can facilitate growth

Company building is a process where a company incubates and accelerates new business initiatives with the aim of generating additional revenue streams. This approach is quite common for large corporates, but also suitable for small and medium-sized enterprises (SMEs) that want to innovate and grow their business. Company building can help SMEs to develop new products and services, enter new markets, and pursue new business opportunities. It can also provide a way for SMEs to test new ideas and strategies without investing large amounts of resources. Company building can therefore be an important tool for SMEs that want to grow their business.

There are a few key things to consider when starting a company building project

It's one thing to have a great idea, but it's an entirely different challenge to establish a profitable long-term business from that idea. It requires careful planning and attention to detail in order to ensure that the venture is successful.

First, to launch your dream project, you need a team of dedicated professionals who share your vision and have the skills to make it happen. The first question you should ask yourself is if you have the resources available in your daily business operations. In most situations, the answer is a resounding "no", and that's more than okay! The employees with the greatest potential in a running company are often those who keep it alive.

Secondly, you do your research, prepare a strategy, create an action plan - but then life kicks in. You should expect a steep learning curve and a bumpy road, accepting hat company building projects are innovation driven projects, will definitely help you to manage your own expectations. Therefore, it's essential to have a highly motivated and resilient team leading the entire process in order to weather any setbacks that may occur during the course of the company building project.

Thirdly, as any entrepreneur knows, launching a new product, service or a new company is always risky. There's no guarantee that customers will want what you're selling, and even if they do, there's no guarantee that you'll be able to meet their needs. That's why it's so important to validate your idea as quickly as possible. The best way to do this is to create a minimum viable product (MVP) and get it into the hands of potential customers as soon as possible. MVPs are more than just prototypes, but it allows you to gather feedback and learn from your customers without investing too much time or money. By getting early validation, you can avoid wasting time and resources on an idea that might not be viable in the long run. So if you're thinking about launching a new business, make sure you create an MVP first and get market feedback before moving too far down the road. It could save you a lot of headaches in the long run.

Define a clear vision and mission for your company

Yeah - this might sound pretty cheesy, but any business needs a clear vision and mission in order to provide value. Without a vision, businesses lack direction and purpose. A vision is what the business wants to achieve in the long term, and it should be specific and measurable. The mission is how the business plans to achieve its Vision, and it should be aligned with the company's values. The mission should also be achievable and realistic, so that employees can work towards it and customers can understand it. As Arnold Schwarzenegger said during Bits & Pretzels in front of 5000 entrepreneurs and founders:

"if you don't have a vision, you have nothing!"

Businesses need to set themselves apart from their competitors, and they can do this by having a clear vision and mission. This will help them to identify their USP (unique selling points) and create a USP strategy. By having a clear vision and mission, businesses will be able to make informed decisions about their future direction and growth. Your business model should support your vision and mission statement while also being profitable. After all, what's the point of having a business if it's not going to make you money?


Building a company requires a team of skilled individuals who share your vision to make it a success. However, as any entrepreneur knows, product or company launches always come with some risk attached. Doing your research and preparing a strategy can help mitigate these risks and increase the chances for success. But ultimately, it takes dedication and hard work to make your dream project become a reality. If you're ready to take that next step, we're here to help. Let's talk about how we can partner together to make your business goals a reality.

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