Moonshot - The Innovation Game

Learn how to create a new product or service in less time than you thought possible. Our process will help you validate your idea, find the right solution, and develop a working prototype and it is essential for anyone who wants to create a new product or service. We've helped people from all walks of life bring their innovative products to market and we can't wait to help you too. So let's get started!

What is Moonshot and how it works

Named after the Apollo lunar landing program, Moonshot is an adaptive mindset that seeks to identify and solve problems in creative and innovative ways. The challenge is to take on 10X problems: those that are 10 times more difficult to solve than what currently exists. The key is to think big, while also being willing to rapidly prototype and iterate on ideas. The process begins with ideation, or generating a large number of ideas. These ideas are then put through a rigorous selection process in order to identify the most promising concept. If one participant already has an idea in mind, it could be also used and no new idea needs to be generated. Once the idea has been chosen, it is then transformed into a game that can be played by anyone in the world. Moonshot provides a framework for addressing complex problems in a fun and engaging way. The chosen idea is then rapidly prototyped and put through a series of tests in order to identify any challenges that need to be addressed.

30 creativity techniques are used in Moonshot

Moonshot is a term that has been coined by Google X founder Astro Teller. It refers to the kind of big, audacious goals that have the potential to change the world. While many people may shy away from such ambitious projects, Teller believes that anyone can learn to think like a moonshotter. To that end, Till Hasbach and his team from Moonshot have developed a set of creativity techniques that can help people generate truly groundbreaking ideas.

Some of these techniques include brainstorming, mind mapping, and storyboarding. Others involve more divergent thinking, such as metaphor and analogy. Still, others are designed to help you overcome mental blocks and think in new ways, such as reversal and roleplaying. By experimenting with different techniques, you can learn to think like a moonshotter and come up with ideas that have the power to change the world.

How to use Moonshot for your own business or project

Moonshot is all about ideation and generating big, bold ideas. It's a creative technique that can be used as part of the design thinking process to help develop solutions for problems. The goal of Moonshot is to come up with an outrageous idea that just might be possible. Once you have your idea, you can then start rapidly prototyping it to see if it could work in the real world. This type of thinking requires a team effort, so it's also a great team-building exercise. If you're looking for a way to get your team out of their comfort zone and push the boundaries of what's possible, Moonshot is the way to go.

Additional Value of Moonshot for your company

Though the primary goal of Moonshot is to generate big ideas and solve large problems, there are several additional benefits that your company can reap by encouraging Moonshot thinking. First, it can foster team creativity by giving employees the freedom to explore new ideas without fear of failure. Additionally, it can generate a wealth of new ideas that can be further developed and tested through prototyping. And finally, it can help to identify potential in ideas that might otherwise be overlooked. In addition to these benefits, Moonshot can also improve the discussion culture within a team by creating a space for constructive feedback and pitch training. Finally, they can be simply fun and motivating, fostering collaboration and a sense of excitement about the work being done. Ultimately, Moonshot provides valuable opportunities for companies to explore new ideas, solve complex problems, and foster a creative and innovative culture.

If you want to take your business or project to the next level, it is essential that you generate great solutions and ideas. Moonshot can help you with this process by using their creativity techniques.


Design thinking workshops are a great way to get started on your product development journey. By bringing together all the key stakeholders and players in your company, you can start to develop a shared vision for your product and agree on the next steps. Project management is critical to ensure things stay on track and that everyone knows their roles and responsibilities. A good organizational structure will help you scale your company as it grows. And finally, launching an MVP (minimum viable product) is important to get feedback from users early on so that you can course correct it if necessary. Doing all of these things right will save you time and money in the long run. So what are you waiting for? Get started today!

About the author
Dominik Renner

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