2 min read

Optimizing Processes for Efficiency and Competitive Edge

Published on
June 29, 2023
Daniel Reicher
Senior Consultant
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In a world of fast-paced business and rapid technological changes, process optimization has become crucial for companies to maintain a competitive edge. At Essentio, we understand the importance of efficient processes and how they hinge on a company's competitive strategy.

The Essence of Process Optimization

Process optimization is, at its core, about improving the efficiency of processes within institutional organizations, such as companies and social entities​​. Efficiency is not only a decisive factor but also a key criterion for assessing alternative structuring and design measures of processes.

Processes, while having their primary purpose, like producing a product, also have certain efficiency criteria as conditions. These conditions, in a business sense, serve the generation of competitive advantages and should ideally reflect the company's competitive strategies. The fundamental question of optimization—what should be optimized—stems from the strategic decisions of the company and is found in the efficiency criteria.

Operationalizing Process Goals

With complex business processes, the decisive efficiency criterion of hierarchically subordinate processes is not always immediately apparent. It is, therefore, helpful to break down the efficiency criteria into sub-goals along with the detailing of the processes. This makes them easier to measure. Typical metrics in business process optimization include process cycle times and utilization rates​​.

For manufacturing companies, these metrics serve as important cost indicators. In the ideal process, with an efficient use of resources, high utilization rates can be achieved with short cycle times. However, such an ideal process is not always achievable. Companies have to decide how to react to resource bottlenecks such as employees, raw materials, operating materials, etc.

The Pursuit of the Overall Optimum

When evaluating various production process costs, it's important to remember that the decision about process selection should not be made solely at this level. The manufacturing process, like the purchasing and distribution process, is only a part of the overall business operation, and its optimal design can only be achieved by considering the entire process. The goal of the overall optimum, for which the selected efficiency criteria were determined, must therefore be addressed by optimizing the processes at the level where these overarching goals were set. Subordinate processes thereby provide the input for optimizing their superior processes.

As companies grow larger and processes become more complex, solving this optimization problem becomes increasingly challenging. Furthermore, given the ever-changing business environment—factors like customer interests, political climate, and market trends—process optimization cannot be a one-off undertaking. If a company is committed to improvement, it must periodically reassess its processes.

Process Optimization as a Cycle

Process optimization can thus be seen as a cycle, which goes through different phases depending on the chosen methodology. At Essentio, we categorize these phases as follows:

  1. Preparation - Identifying the existing processes, understanding their dependencies, and defining the criteria for their optimization.
  2. Analysis - Recording and evaluating the current state of the processes.
  3. Improvement - Identifying ways to optimize the process.
  4. Redesign - Implementing and executing the optimized process.
  5. Control - Checking if the changes bring about the desired improvements.

Each phase feeds into the next, creating a continuous loop of improvement that keeps our operations in sync with the changing demands of our industry and customers.

Case Study: Successful Process Optimization at Essentio

At Essentio, we've seen firsthand how process optimization can bring about remarkable improvements in efficiency and productivity. For instance, by optimizing our product development process, we've been able to decrease cycle times and increase utilization rates. This has resulted in faster time-to-market for our products and a better response to customer demand.


Process optimization is a journey, not a destination. It requires a strategic approach and a commitment to continuous improvement. At Essentio, we believe that our focus on process optimization not only gives us a competitive edge but also enables us to better serve our customers. We continually strive for the overall optimum, understanding that our success, and the success of our clients, depends on the efficiency and effectiveness of our processes.

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