PERCY AND PRICE is using blockchain technology to tokenize real estate assets and make them available to a wider range of investors. The result is a more efficient, transparent, and democratically-accessible marketplace for real estate investing.


PERCY AND PRICE is democratizing the ownership of assets by using blockchain technology. However, launching a successful product requires more than just a great idea. That's why PERCY AND PRICE partnered with Essentio, a company builder that specializes in taking products from the Idea stage to launch.

Essentio provides PERCY AND PRICE with the resources and expertise needed to turn our vision into a reality. From project management to product development, Essentio helped to navigate the often complex process of bringing a new product to market.

Thanks to this partnership, PERCY AND PRICE was able to focus on what they do best - scouting and managing highly profitable real estates.

What we've done

1. Hosting Design Thinking Workshops

2. Project Management

3. Setting up operational and organizational structure

4. Product Development

5. Launch an MVP

6. Software Development

7. Scale the company

Our Process

Design thinking workshops are a great way to ideate and come up with potential solutions to problems. In these workshops, a group of ideators come together and share their ideas in order to find a solution that will work for the majority. When it comes to the problem of democratizing ownership of real estate, design thinking can help to come up with solutions that will make it possible for more people to own a piece of the pie.

Creating a milestone plan is just the first step in professional project management. In order to successfully manage a project, it is important to have a clear vision, set goals and objectives, create a timeline, and track progress. This is exactly what we did for PERCY AND PRICE. Breaking down team member responsibilities by using the methodology of a RASCI Matrix helped a lot to keep everyone on track and establish clear communication.

Operational and organizational structure is important for any business, but especially for a young venture. Essentio helped to develop the organizational chart for PERCY AND PRICE and create operational processes that would support the company's growth. By putting systems in place, we were able to help PERCY AND PRICE to work efficiently on the work packages defined by project management.

Developing a product is critical for any business, but especially for early stage companies without any traction on the market. In order to make the vision of democratizing ownership of real estate come to life, we needed to build a product that would be user-friendly and easy to use.

Our product owners have compared the requirements against existing solutions and discovered a white-label solution that fit most of the client's needs. By using a white label solution and making some adjustments, we were able to launch the MVP much quicker than if we had started from scratch.

After the product was launched and the development phase was done, it was time to start scaling the company. In order to do this, we needed to focus on acquiring new users and increasing customer retention. After analyzing the data, we came up with a plan that included social media marketing, content marketing, and email marketing.


Design thinking workshops are a great way to get started on your product development journey. By bringing together all the key stakeholders and players in your company, you can start to develop a shared vision for your product and agree on next steps. Project management is critical to ensures things stay on track and that everyone knows their roles and responsibilities. A good organizational structure will help you scale your company as it grows. And finally, launching an MVP (minimum viable product) is important to get feedback from users early on so that you can course correct if necessary. Doing all of these things right will save you time and money in the long run. So what are you waiting for? Get started today!

Ready to talk

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